Appliance Repair Marketing Insights – The Value of Tracking Your Phone Calls

New York, NY -- January 27, 2011 -- New customer phone calls are the goal of your online marketing efforts, they are the juice that keeps your business running – these calls keep your technicians busy today and they build an established customer base who will rely on you in the future. So wouldn't it be nice to know exactly what you are getting from these phone calls? With the complete call trackability offered by ApplianceAppointment.com, you will be able to track when and where each call comes from, what the call was regarding (from a brief voice-to-text transcription), and you can even go back and listen to calls between the customers and your staff.

Inbound call statistics are valuable in helping you to run your business. Knowing the time of day that

you get the most calls, and the days of the week when you get the most traffic, are factors that help a business owner get organized and better understand how to utilize employees.

Of course, it's also valuable to keep track of how many total inbound calls you are driving and how you can increase that number. But the call statistic that business owners obsess over is their batting average, or close percentage, which is simply the percentage of customer calls that convert to service calls. ApplianceAppointment.com's call tracking will not only let you accurately estimate your closing percentage, but, more importantly, the call recordings will help you to increase it.

Listening to how your staff handles customer calls, you will find habits, both good and bad, which determine how likely it is that a service call is scheduled. Doing away with these bad habits can quickly, and sometimes significantly, increase your closing percentage, which will of course lead to a jump in ROI on your advertising dollars.

Not sure what these bad habits might be? Call in to ApplianceAppointment.com at 1-888-321-6002 and we will send you a free guide on maximizing your closing percentage. Still have questions about ways to personally improve? Not a problem – our support team is here and happy to help in any way possible, just give us a call at 1-888-321-6002.

ApplianceAppointment.com Launches Leading Online Directory of Appliance Servicers

Growth Chart New York, NY -- January 18, 2010 --ApplianceAppointment.com, a leading local search and advertising company, is pleased to announce the formal launch of ApplianceAppointment.com - a leading online destination for consumers searching for appliance servicemen in their local area.

ApplianceAppointment.com was launched in partnership with Dean Landers, a 25-year industry veteran and past Chairman of the National Independent Appliance Servicers. Mr. Landers notes that "people predominantly use the internet to find local service providers. ApplianceAppointment.com is a simple, risk-free way for facilities to connect with consumers who are searching online for appliance repair near them."

Thousands of people search ApplianceAppointment.com every day to find appliance service. Providers list on the site for free and pay a fee when prospects call them directly. "There's really no downside to list - you pay a fee when your phone rings with a new prospect - and results are totally measurable," adds Landers.

In addition to providing new business to appliance servicers, ApplianceAppointment.com also provides sophisticated reporting tools that allow clients to measure the volume and quality of calls they receive. ApplianceAppointment.com also offers a free "secret shopper" program by providing repair professionals with audio recordings of the customer phone calls they receive through the service. "It's a fantastic sales coaching and training tool," shares Landers.

"We're thrilled to launch ApplianceAppointment.com and drive new business to participating appliance servicers nationwide," says Howard Lerman, CEO. "ApplianceAppointment.com will offer our clients one guarantee: you'll never pay us a dime, until we make your phone ring with a prospective new customer."

ApplianceAppointment.com is currently accepting applications to list from appliance servicemen seeking new business. Contact us directly at 1-888-321-6002.

To Learn More Call 1-888-321-6002